First of all the presentations were touching, the people that talked there were very unique and did some amazing things in their lives. I was especially moved by a presentation of the principal of the “Bialik” school in Tel Aviv, a school for children of immigrants. The children also sang on stage later and everyone almost cried…

The atmosphere and the connections that were created between people were also amazing and I really felt that I could talk to anyone there, no matter how important or wealthy the people there were.

I urge you to look for videos from the conference and to enjoy them as I did….

Their benefits are described in their website:

• Get your content into shape
• Extend your brand beyond digital
• Measure results
• Make money

I think this idea is very unique, the question is – is this sustainable? is this idea scalable? how many years are people still going to keep printing stuff from the internet? They actually raised 2.6M Euros from BNP Paribas Private Equity and XAnge in July 2009 – interesting!

Try this geek T-shirts store in Amazon and tell me what you think

Shimrit

Baby Geek T-Shirts

These are great news for the web marketing community. Now we will have official channels to market our online brands, and maybe even statistice opportimoties, branding possibilities, advertising and who knows…

I think that until now there was no such thing as a “Twitter strategy”. All you had to do was as a brand marketer using Twitter was try to  get as much followers as possible and provide some quality content to your followers. I hope the new Twitter business tools will be useful and help marketers to develop brand presence in a much efficient way.

For more updates you can follow me on Twitter – Shimrit Ben Eliahu on Twitter.

For more information read here.

You are also invited to visit my team’s Youtube channel – Diamond Babes.

This is the first video – a response to all the daft hands videos out there…

My advice is to review this site and start thinking how to implement a similar idea for your business.

They describe themselves as a “mobile network for 16 – 24s that’s funded by advertising” and they’re currently active in UK only (although they’re planning to start their activity in Netherlands, Belgium, Spain and Germany.

Blyk’s appearance reveals the great progress ans development that the mobile marketing has recently done. The ad-based business model was converted from the web to the mobile world and with the development of “3rd generation” mobile phones smart phones, it is going to become much more popular and profitable.

So what’s Blyk all about? Basically, they give 16-24 old teens free text messages and free minutes in exchange to the right to send them very targeted and interactive advertisements. Why targeted? because each user, when signing up to Blyk, fills his own preferences and favorite brands, therefore Blyk is able to be more specific and efficient. So Blyk makes around 2/3rd of its revenue from advertisers and 1/3rd from users.

Meantime, the teens’ response rate seems to be higher than expected and the number of new users is increasing. This impressive increase can be explained by the attractiveness of this business model, a thing that can be changed really quickly. Also, the financial crisis these days can make advertisers decide that they cut their advertising budgets, and it is reasonable to assume that the mobile advertising budgets will be the first ones to cut.

On her Twitter account, you can read updated straight from Britney or one of her staff members. If you’ll follow after her, she’ll automatically start following you (well, it’s not REALLY Brit, but it’s close enough).

I think it’s interesting that artists start using Twitter and other social media sites to promote themselves, their music and everything they want their fans to know. It’s a very important step to the social media world.