SEO Girl

Lately I ran into a website called ProductPulse which is apparently a product of Friend2Friend. Friend2Friend offers advertisers to use the ProductPulse platform in order to create a viral buzz around their products. ProductPuls is a product search engine that contains recommendations and ratings of simple users. The site attracts these users by offering them prizes when they are active and share their thoughts with their friends. So what this site actually does is create a conversation around several products. When using ProductPulse, you can connect to your Facebook or to your Myspace account and share you friends there.

Basically, This social solution can help advertisers gain more traffic, awareness and even receive a great feedback from potential users. This trend isn’t something new and there are many other sites or people who follow this way of thinking. FaceBook Beacon is a Facebook application that allows users to share information regarding products they have purchased on other websites for distribution to their friends on Facebook.This application is one of the Facebook advertising solutions, that offer a targeted advertising based on social bonds and social communities.

Although this sounds like a marketing 3.0 trend, I’m not so sure that the ProductPulse’s timing is great. From what I’ve seen, the participants in these products conversations are in some cases spammers, and in other cases bored and don’t supply any informative feedback. I guess that as soon as Friend2Friend will expose their product to a greater amount of people through many other social communities, the effect will be useful. Also, I’;m not sure that the motive is strong enough to make people invest so much time and efforts to share their friends with their thoughts.