Recently I’ve bumped into the beta release of Google Ad Planner – This is a great tool for the use of a limited number of agencies and advertisers. This tool enable you to specify your target audience – by selecting a specific age group, gender, countries, languages, average income and so on. Then, a list of potential websites to that their users match your target audience is created. You can check what is the average impressions amount and daily visitors in each site.

Google also describes the advertising possibilities in each site according to their content network data. This way you can know what your advertising opportunities are. Another great option, is that you can give your own examples to the kind of sites you are looking for, and this will make the research even more focused.

This tool was built for media planners and campaign managers, looking for ways to widen their advertising campaigns. This tool includes information both on and off the Google content network. You can read more about this great tool here and also apply.